6 Easy Website Design Fixes for a Better User Experience (Boost Conversions!)
Your website is your 24/7 digital storefront. In today’s competitive online landscape, a seamless user experience (UX) is essential for attracting and converting visitors. While a complete overhaul might seem daunting, small but impactful design changes can significantly improve your website’s functionality and boost those all-important conversions. Let’s dive in!
1. Personalize Your Website for Standout Appeal
In a busy online world, it’s easy to get lost in the crowd. The best way to stand out is by creating a website that feels personal. You can do this in all sorts of ways, from a quirky TOV to posting memes, but we have a tip that’s even easier. Replacing your stock imagery.
It’s not just us saying this — a recent case study found that when a website used stock images vs images of their real employees, conversions jumped by a massive 45%.
2. Make Navigation a Breeze with a Sticky Menu
There is nothing worse than scrolling a website only to find that the navigation bar keeps disappearing. Having a confusing site will only increase your bounce rate, which is the enemy of getting conversions.
A simple design change by implementing a sticky navigation bar. This type of navigation bar stays fixed, no matter how far down you scroll. This is great if you have an information or image heavy website as it stops any site visitors from becoming overwhelmed.
3. Broken Links? Fix Them for a Smooth User Journey
Making sure every link on your website works is absolutely essential.
While Google might not push you down the rankings for broken links, customers will. Not only does this make your website hard to navigate, but gives the impression that you are careless with your website. And if you’re careless with your website then how do you treat your customers?
Doing a regular health check-up of your website is key to making sure that you don’t have any pesky 404 errors.
4. Design for Mobile: Capture On-the-Go Customers
Customers are using desktops less and less as they make the switch to mobile devices. A simple test here is that if a potential customer cannot quickly check out your website while waiting in line for a coffee, then it might be in need of a fix. We all have short attention spans now — why not embrace it. Check out our blog post here for some mobile-friendly tips.
It is also key that each experience flows seamlessly. If you are halfway through a purchase on a mobile device make sure the desktop version will match when your customers log back in.
5. Don’t Let Slow Loading Times Drive Visitors Away
Website visitors are impatient. A mere 5-second delay can make them abandon your site entirely. Optimize your website’s speed for fast loading across all devices.
Here’s how:
- Streamline code: Ensure your website’s code is clean and efficient.
- Compress images: Reduce image file sizes without losing quality.
- Utilize browser caching: Let visitors’ browsers store elements for faster subsequent loads.
Want to see how fast your website loads? Try Google’s PageSpeed Insights tool: https://developers.google.com/speed/pagespeed/insights/ for a quick analysis.
6. Clear Typography = Easy Information Access
Font hierarchy is pretty well known by designers. And you can absolutely tell when someone has done a home job.
In case you need a refresher it’s the way we display fonts, from size to colours, to make key information stand out. Making sure your potential customers and clients can easily find key information is crucial for a website that really works for you.
Creating a great website is the very beginning of your digital journey and with these few tips we are sure that it will be looking better than ever.