How to Prepare For FY22 Success and Utilise Your Remaining Marketing Budget

Let’s get prepared.

It might seem like it’s time to slow down and take stock of your business. But actually, what you do over the coming weeks is what will set you up for success this coming financial year.

Don’t let your remaining marketing budget go to waste when you can use it to your advantage. The EOFY is the time to start to think strategically. No matter what your business goals are, we have rounded up all the best ways to utilise what you have available.

Run an EOFY Campaign

Campaigns are a great way to reinvigorate your brand.

In fact, over 41% of consumers said that they typically look to shop at EOFY sales. From great deals to connecting with new potential clients, there are plenty of ways an EOFY campaign can benefit your business. There are many different options available from targeted ads to eDMs that can drive an uplift in conversions.

You also don’t need to break the budget. There are plenty of ways you can run great advertising campaigns without huge spends. It’s all about being selective. If you’re looking for a better understanding of which channels are worth the investment, you can check out our blog here.

Complete a Website Audit

We cannot stress enough just how important your website is to your business.

There is always room for improvement to your site, whether that be in updating your content or improving the UX and UI. A website audit helps you catch any potential problems early. There are plenty of ways to improve your UX within your budget too!

So what does this have to do with marketing? Did you know that having a longer loading time by as little as 5 seconds increases the bounce rate by 20%? There is no point in having powerful marketing if your website fails to convert. Set yourself up for success by investing in a strong foundation — your website. Committing to an audit today, can put you in the perfect place to roll out impactful changes at the start of FY22.

Produce Always-on Content

Always on content is exactly what it sounds like.

With a recent survey discovering that over 80% of Instagram users follow a brand account, it is clear that having a consistent, always-on brand presence is key.

The always-on strategy means that you build brand recognition and emotional investment with seamless socials and website content. This is the kind of marketing that drives repeat customers.

Investing in blogs, social posts, and other digital content will allow you to strengthen your brand, and get you in a good routine for the year ahead.

Complete an SEO Audit

From alt-texts to meta tags, there are always ways of improving your SEO.

As markets get busier it’s more important than ever to ensure that your business ranks well with Google. A comprehensive SEO audit might be just what you need to take your website to the next level. When this is combined with a powerful paid strategy, we see massive results for our clients. Having a strong SEO foundation is what keeps your business in the zeitgeist.

Still not quite sure what SEO is all about? You can brush up on your knowledge here.

Tools for Success

Refining your digital presence shouldn’t feel like pulling teeth.

There are plenty of tools that professionals use that can make a huge difference in your business. Some you might already know about like Grammarly and Canva.

What you might not know is that there are ones specifically designed for eCommerce businesses. Take the add-on Hotjar. It gives you a complete heatmap of your website so you can see exactly where your customers click. If you want to improve your content you can invest in Semrush. Looking at overhauling your SEO? You can get started with Screaming Frog SEO Spider.

Have a look at what tools your business needs for success and invest now. Don’t waste the marketing budget on the same set of ads when you can help build a strong foundation for your business.