Meet Emote Digital’s new Digital Marketing expert and discover his top tips for 2018
This year there have been some solid improvements at Emote Digital, we’ve added to our team in three key areas, bolstering the already impressive knowledge and talent base we have in-house.
Not just a period of change amongst our ranks – these new additions are a statement of intent for the future.
Ben Wheelhouse is Emote Digital’s new Digital Marketing Coordinator. Ben has a background underpinned by a passion for written and visual content. He started his career at a major job website in the UK, and after developing his skills, an opportunity arose for him to move to Melbourne to take on a position in digital marketing for roi.com.au.
His flair for client communication, strategy and reporting skills caught our attention at Emote Digital, so we approached him to come on board and add his impressive skills to our agency.
Without further delay, let’s hear from Ben himself.
What do you do at Emote?
As Digital Marketing Coordinator I work across all the specialist areas of the business, through campaign and project management. With a background in Social Media and pay per click advertising, I’m heavily involved in this area and manage all client communications. I also work with management to help us bring in new leads for the business and work with current clients to discuss the digital services that can help them grow.
What do you like doing for fun?
Football (soccer to the Aussies) – playing, watching and everything in between. It’s been a huge part of my life from the age I could first kick a ball. I’m often up at 2am watching my team, Derby County, back in the UK. I’m also a keen snowboarder and love to travel, so I take any chance I can to combine the two.
If you could pick a super power what would it be and why?
Teleportation – imagine how good it would be to be anywhere on the planet with a click of your fingers. You’d save a few bucks on airfares too!
What are your top three tips for 2018?
1) Capitalise on live content – This trend has already begun in organic form, but I think we’re going to see it take over in paid advertising. Live product launches, demonstrations, celebrity/influencer endorsements are just a few ways I think businesses will start to use this instant form of marketing.
2) Become an early adopter of augmented reality – We’ve known this is coming for a while, but I think businesses really need to get ahead of the game and learn how the technology can be used for their product/service. Take a look at what Ikea have done with their new app, Place.
3) Be consistent, but not boring – Make sure you post content around your industry that really offers something to the end user. Generic, run of the mill content will remove the human side of your business and do nothing to position you as an industry leader. Stand out from the crowd, and don’t be afraid to share your content multiple times across various channels.
If you want to discuss your digital content needs and how Ben can help your business grow, get in touch with Emote today.