The task was to enhance the visibility of the Searipple facilities, educate the public with engaging content, and attract workers to their digital platform. We set out to creating a smooth path to their site and increase bookings.

The company faced challenges in attracting potential customers, filling vacancies in their accommodation facilities and also, and creating brand awareness Australia-wide.

Performance Max (PMAX) simplifies digital advertising by using Google’s platforms—Search, Display, YouTube, and Discover—in one campaign. Its advanced machine learning automatically handles bidding, targeting, and ad placements, optimizing performance with minimal effort.

PMAX offers a clear view of campaign results with detailed metrics across all channels, improving understanding of effectiveness and ROI. It continually refines ad content to boost engagement and conversions. By reaching users throughout their entire buying journey, PMAX often achieves better cost-per-conversion and overall ROI compared to traditional search engine campaigns.

Our campaign’s focus on optimising ad performance through machine learning and automation resulted in a substantial rise in engagement and conversions with targeted and dynamic ads effectively showcased the benefits of Searipple’s facilities. Overall, these higher interaction rates created a notable increase in bookings while the PMAX campaign successfully amplified Searipple’s market presence and directly contributed to an increased demand for its services.