Case study  | Embella | Digital Marketing

Award-Winning Digital Marketing and Enormous ROI!

Embella Jewellery is home to an extensive bespoke jewellery collection and a curated collection of fashion and beauty brands. We teamed up to win a dotCOMM award for Best Performing Social Media Campaign for our work for Embella, driving up conversion rate and delivering a sparkling ROI of 14.24x over 15 months.

 

 

Embella Jewellery Instagram feed

The Challenge

For social media, the approach was multifaceted:

  • Market analysis and marketing strategy,
  • Performing A/B testing in new markets to optimise creative,
  • Targeting new users with brand awareness campaign,
  • Engaging design and content resulting in 9k post engagements with a CTR of 3.55%

 

For Google Ads, we used exact keywords and optimized the keywords based on performance. We adjusted keyword bids to beat competitors and rank over them. We also used Google Smart Campaigns to optimize ads for increasing online purchase conversions and continually improved our search terms through competitor analysis.

 

The Approach

Social Ads
    1. We analyzed the market and competitors and pitched a marketing strategy for Embella.
    2. We tapped in new markets and performed A/B testing in the initial stages and understood the audience for Embella which made a big impact on its performance.
    3. We started off with brand awareness campaign by targeting new users
    4. We also implemented a catalog to run dynamic product ads making a difference.
    5. We also made sure the design and content was relevant and made sure user engagement was good resulting in 9k post engagements with a CTR of 3.55%
    6. We also tapped into pinterest ads which has resulted in brand awareness for the brand over pinterest and increased the number of pin
Google Ads
  1. Keyword Analysis: Used exact keywords for products that embella sell and optimized the keywords based on performance. 
  2. Adjusted keyword bids to beat competitors and rank over them.
  3. Used Google Smart Campaigns to optimize ads for increasing online purchase conversions.`
Embella Jewellery Pinterest and Google advertising preview

Embella Jewellery is home to an extensive bespoke jewellery collection and a curated collection of fashion and beauty brands. We teamed up to win a dotCOMM award for Best Performing Social Media Campaign for our work for Embella, driving up conversion rate and delivering a sparkling ROI of 14.24x over 15 months.

 

 

Embella Jewellery Oak Ring product page preview

The Outcomes

Google Ads

Over a 15-month period, the return on a $2.8k ad spend for Google AdWords was 26.69x, generating $76k revenue for Embella. Aside from growing online sales, the campaigns increased brand equity and brand loyalty. The campaign achieved a 11.19% conversion rate over a 15-month period.

Social Ads 

14.24x

Return on ad spend over a 15-month period

26.93x

Return on ad spend in one Black Friday campaign

17.01x

Return on ad spend in the Easter campaign

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