Case study | SEO Success Stories | Digital Marketing
Search Engine Optimisation (SEO) can get pretty confusing, but the main thing you need to know is right there in the name. SEO means optimising your website to improve the quality and quantity of traffic that goes there from search engines.
For a more in-depth explanation of SEO, check out our blog post Beginner’s Guide to SEO.
In simple terms, improving your SEO leads to more (and better!) website traffic, which leads to more conversions and therefore more revenue for your business. Cha ching.
Rather than going into lofty ways SEO can theoretically benefit your brand, let’s take a look at these real-life examples of how Emote has directly and greatly helped our clients who engaged our SEO services.
Planning and Executing Optimisation
Daily Orders creates wall planners for busy families. We knew this product would find success if we could get the right traffic to their website. So we made it happen.
This involved fixing technical issues, page titles, meta descriptions and image optimisation and keyword research for product categories. For product pages we optimised page titles and structured the data markup. We optimised blog pages to increase keyword density, input meta-data, improve readability and optimise internal links.
The organic improvements we’ve seen for Daily Orders are massive.
During the time they were with us, the organic traffic increased by 47% and organic revenue increased by 69% compared with the previous period. We also saw a huge increase in the number of ranking keywords. In April of 2020 they had around 280 keywords ranking, whereas the last month they were with us the number was 450.
47%
Increase in organic traffic
69%
Increase in organic revenue
Watching Traffic Rise
Iconic Aussie brand Bakers Delight has benefitted hugely from our SEO service over two years. We’ve supported their SEO as they’ve launched a new site and activated their eCommerce website.
This involves product page optimisation, image compression to speed up page loading times and a structured data markup for recipes. Recently our focus has been on the tracking set up and optimisation of their micro bakery sites, which we’re excited to see the results from.
For a big business like this, continuously making small improvements is key to stable organic traffic and conversions. Every quarter we typically see an improvement of 5% to 8% on traffic and goals. It goes to show that by ignoring your SEO, you’re missing out on potentially massive long-term gains. It’s all about continuously improving over time.
8%
Improvement in traffic every quarter
Plating Up Product Rankings
Since starting with us, iconic Aussie homewares brand salt&pepper has been getting great results.
On their website we fixed technical and sitemap issues for a smoother UX experience. We’ve completed on-page optimisation for product categories and restructured these categories for hundreds of SKUs. We also reviewed their content and have written on-page content that is both engaging and SEO rich for product category pages.
We also deliver regular blog posts written with SEO in mind yet still making sure it is engaging for consumers. We understand that first and foremost, content must be made for humans.
Since working with us, the organic traffic for salt&pepper has increased by 15% and organic revenue is up 20%.
Another big win is that more keywords are ranking. Before starting with us, salt&pepper had 5,000 keywords ranking and now that number is up at 6,200.
15%
Increase in organic traffic
20%
Increase in organic revenue
Here’s an example of how we’ve transformed the on-page product written content for salt&pepper to be SEO rich and embody their new tone of voice.
SEO in Every Language
Our long-term client Natrio source, store and transport bulk products across the globe. This means their website is multilingual, which comes with its SEO challenges. We made sure there are no duplication issues with the multilingual sites by implementing hreflang tags.
We’ve completed SEO transitions for Natrio and been with them through four website iterations. They continue to work with us each time because they trust us to do it right. This includes product page optimisation, fixing page loading issues and completing an SEO transition when they’ve launched a new site.
What has this resulted in? More leads. Comparing the most recent quarter with the previous year, Natrio’s conversions are up by 500% including phone calls and contact form submissions. Are these the kind of results you’re looking for?
500%
Increase in conversions
Outdoor Furniture, Online Success
Outdoor furniture brand Draffin has seen excellent SEO results with us from the start.
Every month we complete optimisation for 1-2 of their main categories including page title updates, heading optimisation, internal links setup, image alt tags and more. We’ve also fixed page loading speed issues which has helped with the conversion rate. By following our expert SEO advice and engaging us to implement these actions, traffic has immensely improved.
Comparing the most recent quarter with the previous, Draffin has seen their organic traffic increase by 26% and goal completions have gone up by 46%.
26%
Increase in organic traffic
Are you looking to increase the traffic to your site? Do you want to improve the quality of your traffic so that you actually reach the people who want to be your customers? Do you want to rank for more keywords and be listed higher on Google? Together, we can achieve impressive results through SEO.
Trust the experts who have the experience to showcase exactly how we can help you.
Talk to us about how we can maximise the benefits of our SEO service by tailoring it to your business and your goals. Reach out today.
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